Malisa Jernigan is the firm’s Community Relations Director
With over 20 years experience in marketing, sales and event planning, Malisa Jernigan has developed a diverse knowledge of different marketing strategies. Ms. Jernigan has created and implemented marketing plans and surpassed goals. She has consistently proven to be a creative and enthusiastic asset to the projects she has participated in.
While with a national retirement housing corporation, Ms. Jernigan increased assisted living census by 150% in less than six months and maintained 98% occupancy during her four year tenure as Marketing Representative. She was recipient of an Exceptional Team Player of the Year Award and two Eagle Awards for going over and above the call of duty.
While serving as Marketing Director at a franchise of a national motel chain, she negotiated a contract with a major trucking firm and increased revenues by 500%. Ms. Jernigan has planned and implemented highly successful events to increase traffic and sales in a national life care retirement community and sold over one million dollars in life care contracts.
Ms. Jernigan is a member of several civic and charitable organizations including: Safety Harbor Neighborhood Family Center, Board of Directors, GFWC Harbor Womanâ€™s Club, Bay Area Medical Marketing Association , Better Living for Seniors, Safety Harbor Wine Festival Planning Committee.
Moved to Florida in 1981, studied Marketing at St. Pete Junior College and Tampa College, grown daughter in the Washington, D.C. area., originally from Mississippi.